Served Guests · €69/month
Get booked
A reserve button that's yours. No commission, no per-cover fee.
served.global/bar-nowa
Reserve a table
at Bar Nowa
Party size *
Date *
Time *
Dinner
4 guests · Fri 10 Jul · 19:30
Request reservation
No payment now — we’ll confirm shortly.
Your board · Pending
Anna Wells
Party of 4 · Fri 10 Jul · 19:30
“A birthday. Could we sit by the window?”
€0 fee on this booking
02The guest
Guests would rather book online, and on your own site.
In surveys in the UK, Ireland and the US, most diners say they book, or prefer to book, on the venue’s own website. In the UK and Ireland, more than a quarter would go somewhere else rather than phone or email.
Source: ResDiary, 2025[1]
Source: ResDiary, 2025[1]
Source: Toast, 2025[2]
The same UK and Irish survey found 90% of diners want to book or edit reservations online, and 81% expect to be able to.1
03The fee meter
A per-cover fee grows with every good night. A flat price doesn’t.
The big booking marketplaces charge for the guests they bring: a fee for each seated guest, or a share of the bill, on bookings that come through them. Put in the numbers from your own invoice and see a year of it.
How does the platform charge you?
The numbers you see first are an example, not any platform's price. Take yours from your own invoice.
A year of booking fees at your numbers
300 covers × €2.00 a cover × 12 months
- Your booking fees€7,200
- Served Guests, paid yearly€660
- Served Guests, paid monthly€828
At €2.00 a cover, a year of fees costs more than Served Guests from 28 covers a month.
Fees only. A platform can also bring you guests you would not meet otherwise, and Served does not send you diners. Count only the covers who would have found you anyway: regulars, people who searched your name.
How each platform charges, from its own pages: the comparisons.
04Whose guest
On a marketplace, the booking happens on its page. On Served, it happens on yours.
The table is the same either way. What changes is whose page the guest books on, who keeps their details, and what each cover costs you.
| What changes | Through a marketplace | Direct, with Served |
|---|---|---|
| Fee on each booking | A fee per seated guest, or a share of the bill, on bookings made through the marketplace. | None. One flat subscription: €69 a month or €660 a year. |
| Where the guest books | In the marketplace’s app or website, where your venue is one listing among many. | On your served.global page, or on your own site through the embed, in your brand colour. |
| Who keeps the guest’s details | The marketplace, under its own terms. What you can see is set by those terms. | You. Your venue is the data controller; Served processes bookings for you. |
| Your guest list | Depends on the platform’s terms. | Yes. Every guest who books lands in your guest list, and each day’s reservations export to CSV. |
| Emails to the guest | Set by the platform. | A receipt, a confirmation and a reminder about a day before, each naming your venue. |
| Brings you new diners | Yes. That is what the fee pays for. | No. Served is not a marketplace and sends you no diners. |
Fee mechanics differ by platform. For each one, sourced from its own pages, see the comparisons.
What “yours” means, in law and in the product
- Your venue is the controller.
Under the GDPR the controller is whoever decides why and how personal data is processed.3 Served’s data processing addendum, still a draft, names your venue as the controller of your booking and guest data. Read the draft
- Served works on your instructions.
A processor may handle that data only on the controller’s documented instructions.3 The draft addendum also says Served does not sell that data or use it for its own marketing.
- Your bookings export to CSV.
Each day’s reservations export to CSV with date, time, guest, party size, table, status, source, phone, email and notes.
- Ask any platform the same question.
EU law requires online platforms that sit between you and your guests to describe in their terms what access you get to the data guests give them.4 Worth reading before you sign.
05No-shows
Most venues lose tables to no-shows. A reminder gives the guest one tap to come, or to let the table go.
In the UK and Ireland, most venues surveyed were hit by no-shows in 2024. For what helps, the clearest numbers we found come from health care.
Source: ResDiary, 2025[1]
Source: ResDiary, 2025[1]
Source: ResDiary, 2025[1]
| No reminder | 67.8% |
|---|---|
| Text reminder | 78.6% |
Source: Cochrane, 2013[5]
Health care, not restaurants, and text messages, not email. We quote it for the direction, not the size: nothing here promises the same result for a restaurant.
What Served sendsAn email reminder on the hour, about 24 hours before the table (about 3 hours for bookings made less than a day ahead), with two buttons: “Yes, I’ll be there” and “Cancel this reservation”. A cancellation frees the table and emails you.
06One booking
Follow one booking: the guest asks, you confirm, Served sends every email.
Anna asks Bar Nowa for a table for four on Friday at 19:30. Step through what she sees and what you see. Both are made up; the screens and the email wording are Served’s own.
Step 1 of 5 · The guest
Anna picks a time on Bar Nowa’s page
Party size, date and time, then her name and phone number. Email and special requests are optional; guests who leave an email get the emails that follow.
The times on offer follow your opening hours, and slots that are full are not offered. You set the largest party, the notice you need and how far ahead guests may book.
served.global/bar-nowa
Reserve a table
at Bar Nowa
Party size *
Date *
July 2026
Time *
Dinner
Your name *
Anna Wells
Phone number *
+44
7700 900123
Email (optional)
anna@example.com
Special requests (optional)
A birthday. Could we sit by the window?
4 guests · Fri 10 Jul · 19:30
Request reservation
No payment now — we’ll confirm shortly.
Step 2 of 5 · The guest
She sees the request landed, and gets a receipt
A request, not a confirmed table, and both the screen and the email say so. The receipt goes out straight away, with a reference and her note.
served.global/bar-nowa
Reservation requested!
Thank you, Anna Wells! We'll confirm your reservation shortly.
Friday 10 July 2026 at 19:30
4 guests
+44 7700 900123
Reference #CONF-7C41A9E2
- From
- Served <contact@served.global>
- Subject
- Request sent: Bar Nowa, Fri, 10 Jul 2026, 19:30
Waiting for the venue · Bar Nowa
Your request is with Bar Nowa.
Hi Anna, you asked for a table for 4 guests on Fri, 10 Jul 2026 at 19:30. Bar Nowa reviews it now and you get an email when it is confirmed. Until then the table is not booked.
Your booking
Bar Nowa
Wrocław
- Date
- Fri, 10 Jul 2026
- Time
- 19:30
- Guests
- 4 guests
- Reference
- #7C41A9E2
- Your notes
- “A birthday. Could we sit by the window?”
Step 3 of 5 · You
The request lands on your board and in your inbox
Drag it onto a table and Anna’s booking is confirmed, with that table. Or answer from the email: Confirm or Decline, one click, no login.
Her note comes with it, so the window table can be hers before she arrives.
Pending 1
- From
- Served <contact@served.global>
- Subject
- New request: Bar Nowa, Fri 10 Jul, 19:30
New request · Bar Nowa
Anna Wells asked for a table.
A party of 4 on Fri, 10 Jul 2026 at 19:30. Confirm it here and the guest hears right away.
Can’t take it? Decline the request. One click, no sign-in.
Step 4 of 5 · The guest
Anna gets her confirmation
Sent when you confirm, from the board, the reservations list or the email. If you decline, she hears that too, with a button to ask for another time.
- From
- Served <contact@served.global>
- Subject
- Booked: Bar Nowa, Fri, 10 Jul 2026, 19:30
Confirmed · Bar Nowa
Your table is booked.
Hi Anna, Bar Nowa expects you on Fri, 10 Jul 2026 at 19:30: a table for 4 guests.
Your booking
Bar Nowa
Wrocław
- Date
- Fri, 10 Jul 2026
- Time
- 19:30
- Guests
- 4 guests
- Reference
- #7C41A9E2
- Your notes
- “A birthday. Could we sit by the window?”
Step 5 of 5 · The guest
A reminder before the table, with one-tap answers
“Yes, I’ll be there” or “Cancel this reservation”. A cancellation frees the table and emails you. You decide how late guests may cancel online, and you can switch reminders off in Settings.
When did Anna book?
Booked Tue 7 Jul, 06:40, before anyone was in. Reminder sent Thu 9 Jul, 20:00, 23 h 30 min before the table.
- From
- Served <contact@served.global>
- Subject
- Tomorrow: Bar Nowa, Fri, 10 Jul 2026, 19:30
Tomorrow · Bar Nowa
See you tomorrow.
Hi Anna, your table for 4 guests at Bar Nowa is on Fri, 10 Jul 2026 at 19:30. Let the team know you are still coming.
Plans changed? Cancel your booking and the table goes to someone else.
The reminder for a booking made a day or more ahead.
Emails are shown in English. Venues in Poland send them in Polish, apart from a few buttons that are still in English.
07Your own site
Put the same form on your own site with one line of code.
The embed is the booking form from your venue page, in a frame that sizes itself to your site. Requests land on the same board.
Booking page: served.global/bar-nowa
Paste this one line into your site
<script src="https://served.global/embed.js" data-venue="bar-nowa" async></script>Your brand colour
Your real line, with your own address, is in Settings, under Links & sharing. The form resizes itself to fit the page and uses the brand colour you set under Brand & Profile.
Bar NowaMenuVisitBook
Reserve a table
at Bar Nowa
Party size *
Date *
Time *
Dinner
4 guests · Fri 10 Jul · 19:30
Request reservation
No payment now — we’ll confirm shortly.
And the link goes everywhere else guests look
- Your Google listing
In Google Business Profile, add your booking page as the link for reserving a table.
- Instagram
Edit profile, Action buttons, Reserve, then paste the link.
- Facebook
On your Page, add an action button, Book now, with the link.
- Print
Download the QR code for menus, posters and table cards.
The link, the line of code and the QR code are all in Settings, under Links & sharing.
08Try it
Now give Anna a table yourself: drag her request onto one.
A working copy of the daily view and the calendar, on sample data.
Drag a request onto a table. Tap a booking.
09What you get
Everything above, on one flat subscription.
Served Guests is €69 a month, or €660 a year, VAT added where applicable. Your free venue page and menu come with it, and nothing is charged per booking.
- €69/month or €660/year
- 0% commission and no per-cover fee. One flat subscription
- Reminder ~24 h before sent on the hour; about 3 h before for bookings made less than a day ahead
What guests see
Reservations docsBooking form or embed
On your venue page, or dropped into your own site with one line of code.
We've got your request
The guest sees that the request landed, and hears from you when you confirm or decline.
Confirmation email when you confirm
Sent the moment you confirm, with the date, the time and the party size.
Reminder with one-tap reconfirm
About a day before, the guest gets a reminder and can reconfirm or cancel with one tap.
What you run
Calendar docsDaily view with drag-to-table
Requests on one side, tables on the other. Drop a request on a table and it gets that table and is confirmed.
Floor plan with joins
Draw your rooms and tables once. Push two tables together for a party of eight and pull them apart after.
Calendar month, week and day
Every reservation by month, week or day. Tap one to open it, with the guest, the table and the notes.
Reports and CSV
Bookings, covers, no-show and cancellation rates and walk-ins for any date range, covers by day, and a CSV export.
10Next step
Put a reserve button on your page, your site and your profiles
Start with the free scan to see which of your booking paths work, then take the bookings yourself on Served Guests.
- Served StartGet foundFree scan, venue page and menu.Read get found
- Served GuestsGet trustedReviews in one queue, replies posted by you.Read get trusted
- Served Guests · You are hereGet bookedDirect reservations. No commission.
- Served TeamGet organisedSchedule, chat, training and tasks. Unlimited staff.Read get organised
- Served RevenueGet profitableTickets, extras, offers and stock. No ticket fee.Read get profitable
- Served MaxGo multi-venueServed Max on every venue, €99 each after the first.Read go multi-venue
11Questions
Questions
Is there a commission?
None. Served Guests is a flat subscription: no fee per cover, no cut of a booking, and Served never resells your guests.
Instant confirmation or request?
Requests, confirmed by you. A guest asks for a table, you confirm or decline from the daily view, and a guest who left an email is told either way.
Do guests get reminders?
By email, to guests who left one. Sent on the hour, up to 24 h before the booking, with one tap to reconfirm or cancel. Bookings made less than a day ahead get theirs about 3 h before.
Can I embed it on my own site?
Yes. One script tag puts the same booking form on your site, and requests land on the same board.
Rooms or a PMS?
Tables, not rooms. Served is built for restaurants, cafés and bars. A hotel can run its restaurant on it, but it is not a property management system.
What does it cost, and how do I cancel?
€69 a month, or €660 a year. Cancel any time from Billing in your profile: cancellations apply from your next billing period, and you can export your reservations to CSV before you go.
12Sources
Where the numbers come from
Figures from third-party studies are quoted as published, with who was asked and when. Figures about Served itself are computed from Served's own code.
- 1
ResDiary (2025). Beyond the Booking: UK and Ireland Hospitality Trends Report 2025.
Survey of 882 diners and 179 venue operators across the UK and Ireland, run by ResDiary (a booking-software company) in January 2025. No-show figures describe 2024.
resdiary.com (opens in a new tab)Checked 22 September 2026 - 2
Toast (2025). 2025 Reservation Data: 65% Of Diners Go Directly To A Restaurant's Website.
Blind online survey of 850 US adults aged 18 and over, run by Toast (a restaurant point-of-sale company) on 14 March 2024.
pos.toasttab.com (opens in a new tab)Checked 22 September 2026 - 3
European Union, EUR-Lex (2016). Regulation (EU) 2016/679, the General Data Protection Regulation, Articles 4(7) and 28(3)(a).
EU law on personal data. Article 4(7) defines the controller; Article 28(3)(a) limits a processor to the controller’s documented instructions.
eur-lex.europa.eu (opens in a new tab)Checked 22 September 2026 - 4
European Union, EUR-Lex (2019). Regulation (EU) 2019/1150 on fairness and transparency for business users of online intermediation services, Article 9.
EU law for online platforms that connect businesses with consumers. Article 9 covers what data the businesses that use a platform can access.
eur-lex.europa.eu (opens in a new tab)Checked 22 September 2026 - 5
Cochrane (2013). Mobile phone messaging reminders for attendance at healthcare appointments.
Systematic review by Gurol-Urganci and colleagues in health care, not hospitality: 7 studies, 5,841 people, text-message reminders against no reminder.
cochranelibrary.com (opens in a new tab)Checked 22 September 2026