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Served Guests · €69/month

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Reviews from Google, TripAdvisor, Yelp and OpenTable in one queue. Replies drafted here, posted by you. No auto-posting, no fake reviews.

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Reviews4 platforms, one queue
Needs attention 6Replied 1
  1. GOla W.Unhappy4d waiting

    Booked for 8 and sat down at 8:40. Nobody told us why. The food was worth it, the wait was not.

    Draft

    • Warm
    • Professional
    • Playful
    • Apologetic

    Hi Ola, thank you for the honest feedback — and we're sorry the wait let you down. That's genuinely not the evening we want anyone to have. We'd love to make it right: drop us a line and we'll sort it out. — the Bar Nowa team

    Copy & open Google
  2. GMarek L.Unhappy3w waiting

    Waited 25 minutes for the bill on a quiet Tuesday.

  3. YCamille D.Mixed1d waiting

    Lovely terrace, but the music was so loud we gave up on talking.

GOn Google

Ola W.
Response from the owner

Hi Ola, thank you for the honest feedback — and we're sorry the wait let you down.

Posted by you, never by Served

Sample reviews at Bar Nowa, a venue we made up.

02The guest

Guests check your reviews before they choose you.

In the latest survey of US consumers, almost everyone reads reviews, a growing share reads them every time, and the average consumer uses six review sites.

97%
of US consumers read online reviews at least some of the time; only 3% say they never do.

Source: BrightLocal, 2026

41%
always read reviews when browsing for a business, up from 29% a year earlier.

Source: BrightLocal, 2026

6
review sites used by the average consumer.

Source: BrightLocal, 2026

74%
look for reviews written in the last three months.

Source: BrightLocal, 2026

03The bar

Stars work as a filter, and the bar went up this year.

Most US consumers will only use a business rated four stars or more, and almost a third now want 4.5 or better. For restaurants, a study found half a star changes how often the tables sell out.

Will only use a business rated at least…Share of US consumers. Both years from the 2026 edition of the same survey.
4★, in 202555%
4★, in 202668%
4.5★, in 202517%
4.5★, in 202631%

Source: BrightLocal, 2026

+19 points
How much more often San Francisco restaurants sold out with an extra half-star on Yelp: 49% more often. A 2012 study of Yelp ratings and online reservation availability.

Source: The Economic Journal (Oxford Academic), 2012

A guest who only uses places rated four stars or more does not weigh a 3.9 against a 4.0. The 3.9 is simply out.

04The maths

Half a star is slow to earn and quick to lose.

An average moves only as fast as new reviews arrive. Put in your own numbers: this is arithmetic on what you enter, not a forecast.

Your numbers

4.3★
180
Where you want to be

72 five-star reviews in a row to reach 4.5 stars. 5 five-star reviews to win back one 1-star review.

72

five-star reviews in a row to go from 4.3★ to 4.5★, with no lower rating in between.

(4.5 − 4.3) × 180 ÷ (5 − 4.5) = 72

5

five-star reviews to win back one 1★ review, which takes 4.3★ down to 4.28★. How many reviews you have cancels out: the answer is the same at 40 reviews or 4,000.

(4.3 − 1) ÷ (5 − 4.3) = 4.71, rounded up to 5

The calculator treats the average you enter as exact (the one a platform shows you is rounded) and assumes every new review is five stars, which no venue gets. Real averages move slower than this.

05Why reply

Replies are the part of your reviews you control.

A study of hotel reviews found ratings rose after hotels started responding. Asked directly, consumers say they favour businesses that answer.

+0.12★
average rating on TripAdvisor, and 12% more reviews, for hotels that started responding to reviews.

Source: Marketing Science (INFORMS), 2017

80%
of US consumers say they are more likely to use a business that responds to every review.

Source: BrightLocal, 2026

81%
expect to hear back on their review within a week.

Source: BrightLocal, 2026

The same study found a second effect: after hotels began replying, negative reviews came in fewer and longer. The authors' reading is that unhappy guests are less likely to leave a short review they could not defend when they expect the hotel to read it closely.3

06By hand

Four platforms means four places to check.

Each platform keeps its reviews behind its own login. Here is what answering them takes by hand, and what the queue changes. Posting stays with you either way.

Answering reviews on Google, TripAdvisor, Yelp and OpenTable
The jobBy hand, platform by platformIn the Served queue
Seeing new reviewsLog in to each platform's dashboard and look.Yes. Pulled in from every connected platform every 6 hours, or when you press Sync.
Knowing what is still waitingScan each list for reviews without a reply.Yes. One "Needs attention" list, each review tagged with how long it has waited.
Deciding what comes firstEach list in its own order.Yes. Unhappy (1–2★) first, then mixed (3★), then the rest.
Writing the replyTyped into each platform's own reply box.Yes. A draft in the tone you pick, with the guest's name and what they wrote about. The AI draft answers in the review's language.
Reply lengthEach platform's own limit.Yes. A counter against that platform's limit: 2,000 characters on TripAdvisor, 4,096 on Google.
Posting itYes. You, on the platform, under your name.Yes. Still you. Copy & open copies the reply and opens the platform where you post it.
Keeping scoreEach platform's own numbers, kept separately.Yes. Rating, review volume and reply rate over 30, 90 or 365 days, plus rating and count for each platform.

Posting needs your own account on each platform. Google, for one, lets you reply only once your business is verified.4

07The queue

One queue, worst first, with a draft ready.

Served reads your reviews; it never edits them. It sorts the ones that need an answer, shows how long each has waited and drafts a reply for you to edit.

A made-up week at Bar Nowa, in Served's order: 1–2★ first, then 3★, then the rest, newest first within each. The tag says how long each has waited. Answered reviews move to their own tab.

Needs attention 6Replied 1

  1. GOla WiśniewskaUnhappy4d waiting

    Booked for 8 and sat down at 8:40. Nobody told us why. The food was worth it, the wait was not.

  2. GMarek LisUnhappy3w waiting

    Waited 25 minutes for the bill on a quiet Tuesday.

  3. YCamille DurandMixed1d waiting

    Lovely terrace, but the music was so loud we gave up on talking.

  4. TTom HughesMixed1w waiting

    Great cocktails, small portions for the price.

  5. THenrik Sørensenjust in

    Best cocktails on the square. The bartender remembered us from last summer.

  6. OPiotr Nowicki6d waiting

    Tasting menu was spot on. Dessert stole the show.

  1. Synced

    Every 6 hours, new reviews come in from each platform you connected, and whenever you press Sync.

  2. Sorted

    Unhappy and mixed reviews go to the top, each tagged with how long it has waited.

  3. Drafted

    Pick a tone and a draft appears, addressed to the guest by name and about what they wrote.

  4. Posted by you

    Copy & open copies the reply and opens the platform where you post it, and the review moves to Replied.

08Try it

Read the reply before it goes anywhere.

Pick a review and a tone. These are Served's built-in drafts, word for word. In Served, switching tone asks an AI model to rewrite the draft in that tone and in the review's own language. You edit it, then you post it.

1. Pick a review
2. Pick a tone

Draft for Ola W.225/4,096 characters, Google's limit

Hi Ola, thank you for the honest feedback — and we're sorry the wait let you down. That's genuinely not the evening we want anyone to have. We'd love to make it right: drop us a line and we'll sort it out. — the Bar Nowa team

In Served: Copy & open Google

GBar Nowa on Google

Ola Wiśniewska

Booked for 8 and sat down at 8:40. Nobody told us why. The food was worth it, the wait was not.

Response from the owner

Hi Ola, thank you for the honest feedback — and we're sorry the wait let you down. That's genuinely not the evening we want anyone to have. We'd love to make it right: drop us a line and we'll sort it out. — the Bar Nowa team

Reviews in Served, on a sample venue

Draft a reply, switch the tone, copy it.

09The rules

No fake reviews, no filtering, nothing posted for you.

EU law, UK law and Google's own rules point the same way. Served only helps with the honest part: reading every review and answering it.

European Union

Fake reviews are banned outright.

Since 28 May 2022, the date EU countries had to apply it, submitting or commissioning fake consumer reviews, or misrepresenting reviews to promote a product or service, is on the EU list of practices banned in all circumstances.6

When the Commission and consumer authorities screened 223 major websites carrying reviews, they could not confirm that 144 of them were doing enough to make sure reviews came from people who had used the product or service.7

United Kingdom

So is publishing reviews in a misleading way.

Since 6 April 2025, fake reviews, reviews that hide they were paid for or otherwise rewarded, and publishing reviews in a misleading way are banned practices.8

Google's rules

Ask everyone, or no one.

Merchants may not discourage negative reviews, ask only happy guests for reviews, or offer payment, discounts or freebies in exchange for one.9

What Served does, and never does

  • Reads reviews from the platforms you connect. It cannot edit or remove one.
  • Drafts replies. You post them on the platform, under your own name.
  • Shows your newest reviews on your served.global venue page in date order, whatever the rating.
  • Auto-drafts, if you switch it on, pre-write replies to 4–5★ reviews and wait for you. They are never posted.
  • Never writes a review, pays for one, or posts a reply on a review platform for you.

10What you get

Reviews and reservations in one plan, €69 a month.

Served Guests is €69 a month, or €660 a year (€55 a month), VAT added where applicable. Reviews are not on Served Start; the scan, venue page and menu are.

  • 4 platforms synced, 5 with Google Hotels
  • Every 6 hours new reviews are pulled in from every connected platform, and whenever you press Sync
  • 4 tones to draft a reply in. Posted by you, never by Served

What guests see

Your reviews on your venue page

Rating and recent reviews from every connected platform, shown on your served.global page.

Published replies

A reply under a review tells the next guest someone is listening. Copy it from the queue and post it on the platform.

Every rating, newest first

Your served.global page lists your recent reviews newest first, whatever the rating. Nothing is filtered out.

Current prices on your menu page

The prices guests read are the ones you set this morning, not a PDF from last year.

What you run

Rating, volume, reply rate, themes

Rating, volume and reply rate for 30, 90 or 365 days, rating and count per platform, and the themes guests mention.

Triage queue

Unhappy and mixed reviews first, with how long each has waited. Copy & open moves a review to Replied.

Tone presets and drafts

Warm, professional, playful or apologetic: pick a tone and a draft appears; the AI draft answers in the language of the review.

Copy and open the platform

One tap copies the reply and opens the platform where you post it. You post it there, as you.

11Next step

Answer every review from one place

Start with the free scan to see where guests find you, then connect your review platforms on Served Guests.

Scan for freeSee pricing
  1. Served StartGet foundFree scan, venue page and menu.Read get found
  2. Served Guests · You are hereGet trustedReviews in one queue, replies posted by you.
  3. Served GuestsGet bookedDirect reservations. No commission.Read get booked
  4. Served TeamGet organisedSchedule, chat, training and tasks. Unlimited staff.Read get organised
  5. Served RevenueGet profitableTickets, extras, offers and stock. No ticket fee.Read get profitable
  6. Served MaxGo multi-venueServed Max on every venue, €99 each after the first.Read go multi-venue

12Questions

Questions

Which platforms?

Google, TripAdvisor, Yelp and OpenTable, plus Google Hotels for hotels. Each one is connected from Settings with your own listing.

Does Served post replies for me?

No. Served never posts on Google, TripAdvisor, Yelp or OpenTable: it drafts, you copy, open the platform and post under your own name. Once a review is marked replied, your reply also shows under it on your served.global page.

Does it write replies with AI?

It can. The composer seeds a reply from a template the moment you open a review and can rewrite it with an AI model in the tone you pick. You read and edit it before anything is posted, and it is never posted by Served.

Which plan?

Served Guests, €69 a month or €660 a year, VAT added where applicable. Reviews are not on Served Start.

Do reviews show publicly?

On your venue page, yes: guests see your rating and recent reviews there. They also stay where they were written. Served reads reviews; it does not move or edit them.

How often does it sync?

Every 6 hours for every connected platform, and whenever you press Sync on a platform in Reviews.

13Sources

Where the numbers come from

Figures from third-party studies are quoted as published, with who was asked and when. Figures about Served itself are computed from Served's own code.

  1. BrightLocal (2026). Local Consumer Review Survey 2026.

    Online survey of a representative panel of 1,002 US adults, run through SurveyMonkey, published in 2026. Vendor research by a local-SEO and review-management software company. Year-on-year comparisons are with the 2025 edition, as the 2026 report states them.

    brightlocal.com (opens in a new tab)Checked 22 September 2026

  2. The Economic Journal (Oxford Academic) (2012). Learning from the Crowd: Regression Discontinuity Estimates of the Effects of an Online Review Database.

    Michael Anderson and Jeremy Magruder. A regression discontinuity study of Yelp.com ratings and online reservation availability at San Francisco restaurants, with 2010 data. The Economic Journal, volume 122, issue 563, September 2012.

    academic.oup.com (opens in a new tab)Checked 22 September 2026

  3. Marketing Science (INFORMS) (2017). Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews.

    Davide Proserpio and Georgios Zervas. Compares each hotel's TripAdvisor reviews, where hotels respond, with its Expedia reviews, where they rarely do, to estimate what responding does to later reviews. Marketing Science 36(5).

    pubsonline.informs.org (opens in a new tab)Checked 22 September 2026

  4. Google Business Profile Help (2026). Manage customer reviews.

    Google's own guidance to business owners on reading and replying to reviews on a Business Profile. A living help page, checked in September 2026.

    support.google.com (opens in a new tab)Checked 22 September 2026

  5. Google Business Profile Help (2026). Tips to get more reviews.

    Google's own tips to business owners on asking for and replying to reviews. A living help page, checked in September 2026.

    support.google.com (opens in a new tab)Checked 22 September 2026

  6. EUR-Lex (Official Journal of the European Union) (2019). Directive (EU) 2019/2161 as regards the better enforcement and modernisation of Union consumer protection rules.

    EU law. Adds point 23c to Annex I of the Unfair Commercial Practices Directive (2005/29/EC), the list of practices banned in all circumstances. EU countries had to apply the new rules from 28 May 2022.

    eur-lex.europa.eu (opens in a new tab)Checked 22 September 2026

  7. European Commission (2022). Protecting consumers from misleading reviews: 55% of screened websites violate EU law.

    EU-wide screening of 223 major websites that carry consumer reviews, by the Commission and consumer authorities of 26 Member States, Iceland and Norway. Press release of 20 January 2022.

    ec.europa.eu (opens in a new tab)Checked 22 September 2026

  8. legislation.gov.uk (2024). Digital Markets, Competition and Consumers Act 2024, Schedule 20.

    UK law. Schedule 20 lists commercial practices that are unfair in all circumstances; paragraph 13 covers fake reviews, concealed incentivised reviews and publishing reviews in a misleading way. In force from 6 April 2025.

    legislation.gov.uk (opens in a new tab)Checked 22 September 2026

  9. Google Maps User Generated Content Policy Help (2026). Prohibited & restricted content.

    Google's rules for reviews and other content on Maps, including what merchants may not do when asking for reviews. A living policy page, checked in September 2026.

    support.google.com (opens in a new tab)Checked 22 September 2026

Analytics choices

Optional analytics helps us improve Served: Google Analytics on this site, product analytics in the app and, on venue booking pages, the venue’s ad pixels (Meta, Google, TikTok). Declining does not limit any feature. Cookie Policy