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Free scan, venue page and menu. No account for the scan, no card for the rest.
1dinner in Wrocław
Bar Nowa
Bar & kitchen · ul. Przykładowa 5
Open · closes 22:00
- 2Website
- 3Menu
- 4Book
- 5Call
Booking Path Scan · sample
2 gaps need attention.
1 path couldn't be checked from here.
- 1Structured dataMissing
- 2WebsiteWorks
- 3Menu linkCouldn't check
- 4Booking linkWorks
- 5Phone linkWorks, but…
Bar Nowa is a venue we made up. Its result comes from Served's scan engine.
02The guest
Guests check you online before they choose you.
Before trying a new restaurant, most US diners surveyed look at the menu and the website online, and most search on Google before they go. And almost 9 in 10 EU internet users go online on a mobile device.
| Look at the menu online before deciding on a new restaurant | 85% |
|---|---|
| Look at the restaurant's website before deciding on a new restaurant | 80% |
| Search on Google before visiting a restaurant | 64% |
Source: TouchBistro, 2024[1]
Source: Eurostat, 2025[2]
Source: Data Axle, 2026[3]
03The cost
Guests say they pick the venue whose details they can trust.
A wrong address or last year's hours cost more than one visit. In a February 2026 survey of 1,000 US consumers:
Source: Data Axle, 2026[3]
Source: Data Axle, 2026[3]
Source: Data Axle, 2026[3]
Google says the same of its own local results: businesses with complete and accurate info are more likely to show up in them.4
04Follow a guest
One gap on the path is enough to stop a guest.
Here is the booking path of Bar Nowa, the venue we made up for these pages. Change what is on its site, follow the guest from search to booking, and see what Served's scan returns for that exact site.
Bar Nowa, a venue we made up. Change its site, then follow the guest.
This guest gets stuck at Menu.
- 1
Step 1: Search
A guest searches for dinner and finds your listing.
Gets through, with a snag
Search engines have to guess your hours, phone and booking link from the page text.
Scan · Structured dataMissing
- 2
Step 2: Website
They tap through to your website.
Guest gets through
Your site opens.
Scan · WebsiteWorks
- 3
Step 3: Menu
They look at the menu before deciding.
Guest is stuck here
Guests who tap Menu get an error instead of your menu.
Scan · Menu linkCouldn't check
- 4
Step 4: Book
They tap your booking link.
Guest gets through
The booking page opens.
Scan · Booking linkWorks
- 5
Step 5: Call
Or they call instead.
Gets through, with a snag
No country code, so a guest on a foreign phone network may not get through.
Scan · Phone linkWorks, but…
86 Good · 2 gaps need attention.
Booking Path Scan · this version of the site
What the scan returns
Booking health
Good
2 gaps need attention.
1 path couldn't be checked from here.
Start with this
Make your venue details clear to search engines
Affects: Find you online · About 30 minutes
Worked out by Served's scan engine for this exact version of the site. The score starts at 100 and loses points only for gaps the scan confirmed, weighted by where guests look and what they came to do. A path it couldn't check counts neither for nor against you, and a score appears once 90% of paths are checked.
Everything it found 4
- MissingMake your venue details clear to search enginesWebsite · Find you online · What to do · about 30 minutes
- Works, but…Phone number is missing its country codeWebsite · Call or ask · What to do · about 2 minutes
- Couldn't checkCheck whether this page loadsWebsite · See the menu · If it doesn't · about 5 minutesWe saw this once, from one place. Check it yourself before changing anything.
- Couldn't checkCheck that your menu opensWebsite · See the menu · If it doesn't · about 10 minutesWe saw this once, from one place. Check it yourself before changing anything.
This guest gets stuck at Menu. Scan: 86 of 100, Good. 2 gaps need attention.
05Finding gaps
A friend tries one path. The scan follows every one it can reach.
Three ways to find the gaps on your own booking paths, and how each one works.
| What it covers | Ask a friend to try | Check each path yourself | Booking Path Scan |
|---|---|---|---|
| Paths covered | The one they happen to take | The ones on your list | Your site's booking, menu and contact links, and your listing: 47 checks per scan |
| A dead menu or booking link | Partly. If they tap it | Yes. If you tap every one, on a phone | Yes. Each one is followed; a link seen failing once is flagged for you to check |
| Structured data for search engines | No. It is not visible on the page | Partly. With a developer tool | Yes. Read on every page it fetches |
| Phone and email links | Partly. If they call or write | Partly. If you test each one | Yes. Country code, premium-rate numbers, email domains that can't receive mail |
| What to fix first | No. You decide | No. You decide | Yes. Ranked by where guests look and what they came to do, with steps and minutes |
| Instagram and Facebook | Yes. They can open them | Yes. You can open them | No. Not opened: only the links to them on your site are checked |
| Cost | A favour | Your time | €0, and no account (Served Start plan) |
How each way works, not a measurement of anyone's results. The scan's checks are the ones in its code; the next slide shows where they stop.
06What it sees
It tells you what it checked, and what it couldn't.
Every result shows which paths were checked and which were not. Here is where the scan looks, and where it stops.
Your website
Your homepage and the pages it links to for booking, menu and contact: up to 15 requests a scan, from Served's servers.
It can confirm
- Whether each link opens, redirects or lands on an error page.
- Whether your venue details are published as structured data for search engines.
- Whether a booking button is there in the page.
It can't confirm
- Anything that only appears after the page's scripts run. A booking button it can't see is reported as unchecked, never as missing.
- Whether a form goes through. Nothing is ever submitted.
Google listing
Your listing, from Google's official listing data: name, address, phone, website, and whether Google lists you as taking reservations.
It can confirm
- That the listing exists, and where its website link really goes: that link is followed like any other.
It can't confirm
- The Reserve button on Google Maps. The Maps page isn't fetched from Served's servers, so the result says so and gives you a 10-second check.
- Your opening hours. They aren't compared with your site.
Booking links
Every booking link on your website. 17 booking platforms are recognised by name, Served included.
It can confirm
- That the booking page opens and is for your venue.
- Date, time and party-size controls, when they are in the page.
It can't confirm
- Live availability, or that a booking completes. The scan never books a table.
Phone, email, WhatsApp
The phone, email and WhatsApp links on your website.
It can confirm
- Country code present; no premium-rate or shared-cost number.
- The number the link dials matches the number on the page.
- The email domain can receive mail, and is not a misspelled provider.
- The WhatsApp link is correctly formed.
It can't confirm
- Whether anyone answers. The scan never calls, sends a test email or messages you.
Menu
The menu link on your site, and what it opens: a page, a PDF or a shared document.
It can confirm
- That the menu opens.
- That a PDF is a real PDF, and a shared document is not private.
It can't confirm
- Whether prices are current, or whether a PDF is easy to read on a phone.
Instagram and Facebook
Only the links to them on your website. The scan does not open Instagram or Facebook.
It can confirm
- That those links point at your profile, not the platform's home page or a single post, and use https.
It can't confirm
- Whether the profile is live, what it says or whether messages get answered.
- A booking path that lives only there: it is not part of the result.
47 checks run on every scan. A path the scan couldn't check is shown as unchecked and counts neither for nor against your score.
07Somewhere to land
Give every path a page worth landing on.
A PDF menu is laid out for paper: on a phone, that means tiny type and no smooth scrolling.5 The free venue page and menu page are made for the screen, and they publish your hours and dishes as structured data, which Google uses to understand a page.6
Sample console · Bar Nowa
- Żureksourdough rye soup, egg
- Pierogi ruskiepotato, twaróg, onion
- Sernikbaked cheesecake
In Served you edit these in the console; the venue page and menu page follow.
{"@type": "Restaurant","name": "Bar Nowa","telephone": "+48 71 000 00 00","openingHoursSpecification": [ …{ "dayOfWeek": "Friday", "opens": "12:00", "closes": "22:00" },… ],"hasMenu": [{ … "hasMenuItem": [{ "name": "Żurek", "offers": { "price": 24, "priceCurrency": "PLN" } },{ "name": "Pierogi ruskie", "offers": { "price": 32, "priceCurrency": "PLN" } },{ "name": "Sernik", "offers": { "price": 18, "priceCurrency": "PLN" } },] … }]}served.global/bar-nowa
Bar Nowa
Bar & kitchen · ul. Przykładowa 5, Wrocław
Call +48 71 000 00 00Opening hours
Tue – Thu12:00 – 22:00
Friday12:00 – 22:00
Saturday12:00 – 23:00
Menu
Żureksourdough rye soup, egg24.00 PLN
Pierogi ruskiepotato, twaróg, onion32.00 PLN
Sernikbaked cheesecake18.00 PLN
Friday closes 22:00. 3 of 3 dishes on the menu.
With Local Business structured data, Google says, you can tell it your business hours and more.7
Already have a menu? Paste it or upload the file you have. Sections and prices come across; you tidy the rest.
08Try it
A finished scan, as you would see it
The result page you get for your own venue, here for a messier version of Bar Nowa's site. It checked 9 of 11 paths, and a score appears only once 90% of paths are checked, so it holds back the score and still ranks the fixes. Nothing in it calls, emails or books.
A sample result for Bar Nowa, a venue we made up.
09What you get
Every booking path we can reach, checked.
Someone searches for dinner, taps your listing, opens your site and looks for a way to book. The Booking Path Scan follows each of those paths from our servers and tells you what works, what is missing and what it could not check from here. The venue page and the menu give those paths somewhere to land.
- 47 checks on every scan
- 17 booking platforms recognised, Served included
- €0 and no card for the venue page and menu
What guests see
Google listing
Your name, phone and website, read straight from your listing, and the website link followed to see that it goes somewhere.
Venue page
A public page at served.global with your hours, photos and menu, on Served Start.
Menu page
A live menu guests can read on a phone. Change a price and the page follows within minutes.
Every booking path checked
Website, Google listing, phone, email and the booking links you publish, each followed as far as a scan can go.
What you run
Menu docsFixes with steps
Each gap comes with short steps and a time estimate, ranked by where guests look first.
Re-check a path
Fixed something? Re-check and the new scan tells you whether that gap is gone.
Structured data on your venue page
Hours, address and phone are published as schema.org structured data, the format search engines read.
Menu import from text or file
Paste a menu or upload it as a PDF, CSV or text file. Sections and prices come across; you tidy the rest.
10Next step
Start with your own booking paths
The scan is free and needs no account. You get every gap it can confirm, ranked, with the steps to fix each one, and a list of what it couldn’t check.
- Served Start · You are hereGet foundFree scan, venue page and menu.
- Served GuestsGet trustedReviews in one queue, replies posted by you.Read get trusted
- Served GuestsGet bookedDirect reservations. No commission.Read get booked
- Served TeamGet organisedSchedule, chat, training and tasks. Unlimited staff.Read get organised
- Served RevenueGet profitableTickets, extras, offers and stock. No ticket fee.Read get profitable
- Served MaxGo multi-venueServed Max on every venue, €99 each after the first.Read go multi-venue
11Questions
Questions
What does the scan check?
Your website and the pages it links to for booking, menu and contact; your Google listing, from Google’s official listing data; phone, email and WhatsApp links; and the booking platforms we can reach from our servers. We do not open Instagram or Facebook, so a booking path that lives only there is not part of the result.
Do I need an account or a card?
Not for the scan: pick your venue and the result is yours to read, no sign-up. The venue page and menu need an account, because a page needs a venue behind it. Neither needs a card.
Is the venue page free for good?
Yes. It is part of Served Start: nothing expires and no card is involved. Served Start includes two page templates and up to six photos. Served Guests adds more templates, more photos, reservations and reviews, and never takes the page away.
Will Served send me diners?
No. Served is not a marketplace and does not resell your guests. It makes the ways guests already look for you work, and gives them a page and a menu to land on.
What is the score compared against?
Nothing but your own booking paths: it starts at 100 and loses points for each gap we confirmed. Paths we couldn't check count neither for nor against you.
Does it do order-ahead or replace my POS?
Neither. Served takes no orders and is not a point of sale. The menu page is for reading, and reservations live on Served Guests.
12Sources
Where the numbers come from
Figures from third-party studies are quoted as published, with who was asked and when. Figures about Served itself are computed from Served's own code.
- 1
TouchBistro (2024). TouchBistro's 2024 Diner Trends Report Shows U.S. Diners are Looking for Savings, Convenience and Connection.
Online survey of 1,500 American diners, fieldwork 12 to 21 September 2023, published March 2024. Vendor research by a restaurant point-of-sale company.
touchbistro.com (opens in a new tab)Checked 22 September 2026 - 2
Eurostat (2025). Digital economy and society statistics - households and individuals.
EU survey on ICT usage in households and by individuals, 2025 data, all 27 member states: individuals aged 16 to 74 who used the internet. Official statistics.
ec.europa.eu (opens in a new tab)Checked 22 September 2026 - 3
Data Axle (2026). Bad Data is Costing Businesses Customers and the Numbers Prove It.
Survey of 1,000 US consumers commissioned by Data Axle and run by Dynata in February 2026, released April 2026. All local businesses, not only restaurants. Vendor research by a business-listings data company.
data-axle.com (opens in a new tab)Checked 22 September 2026 - 4
Google Business Profile Help (2026). Tips to improve your local ranking on Google.
Google's own help page for business owners on how local results are chosen. Living documentation, checked in September 2026.
support.google.com (opens in a new tab)Checked 22 September 2026 - 5
Nielsen Norman Group (2020). PDF: Still Unfit for Human Consumption, 20 Years Later.
Usability research article drawing on 20 years of NN/g studies of how people read PDFs online, on desktop and mobile.
nngroup.com (opens in a new tab)Checked 22 September 2026 - 6
Google Search Central (2026). Intro to How Structured Data Markup Works.
Google's developer documentation on structured data. Living documentation, checked in September 2026.
developers.google.com (opens in a new tab)Checked 22 September 2026 - 7
Google Search Central (2026). Local Business (LocalBusiness) Structured Data.
Google's developer documentation on structured data for local businesses, restaurants included. Living documentation, checked in September 2026.
developers.google.com (opens in a new tab)Checked 22 September 2026